Optable Highlights Goodway Group Partnership and Agentic AI Focus at Industry Event

According to a recent LinkedIn post from Optable, the company is highlighting a new partnership with media agency Goodway Group that will be discussed at the Beeler.Tech Navigator NYC event. The session will feature Optable’s VP of Sales and Goodway Group’s VP of Media examining how so‑called agentic AI is influencing how campaigns are planned, bought, and partially automated on the buy side.

The post indicates that the discussion is aimed at a room of publishers, with a focus on clarifying what buyers currently need from publisher partners and where human decision‑making remains critical. For investors, this emphasis on AI‑driven media buying workflows and closer buyer‑publisher alignment could signal Optable’s efforts to position its platform and partnerships at the center of evolving programmatic advertising practices, potentially enhancing its relevance and integration opportunities within the digital advertising ecosystem.