According to a recent LinkedIn post from Optable, the company is hosting an OptableConnect panel in Toronto on February 24 focused on how advertisers and agencies are integrating artificial intelligence into media-buying workflows today. The post highlights that the discussion is positioned around practical use cases, current performance gains, and existing gaps rather than distant future scenarios.
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The LinkedIn post lists senior participants from Havas, Manulife, and Goodway Group, suggesting Optable is engaging with established buy-side stakeholders to explore AI-driven and agentic media-buying approaches. For investors, this emphasis on convening industry leaders around AI in advertising may indicate Optable’s intent to position its platform at the center of emerging AI-powered buying practices and signal potential future product or partnership directions in data collaboration and adtech.