According to a recent LinkedIn post from Optable, the company is emphasizing the burden that private marketplace (PMP) and curated deal growth is placing on advertising operations teams. The post highlights comments from the firm’s VP of Product, Andy Sharkey, made during The Pub Report’s “Trends, Tools, and Takeaways” webinar in March regarding the role of agentic AI.
Claim 30% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The company’s LinkedIn post describes a demo of Optable’s Sales Agent tool, which is designed to automate parts of PMP and curated deal setup while maintaining existing programmatic workflows for publishers. According to the description, a media buyer can submit a brief, after which the AI agent identifies suitable deals, generates a deal ID, and injects it into the supply-side platform.
The post suggests that Optable is positioning this AI capability as an incremental technology layer rather than a disruptive overhaul, with Sharkey indicating it is not intended as a “complete revolution with AI.” For investors, this focus on workflow automation could signal a strategy to increase product stickiness among publishers and ad ops teams by reducing manual workload and potential errors in deal creation.
If the Sales Agent gains adoption, Optable may be able to deepen its role in the programmatic trading stack, potentially supporting higher recurring revenue from existing clients. In a competitive ad tech environment where efficiency and speed are key differentiators, this type of AI-driven automation could strengthen Optable’s value proposition versus rival platforms that rely more heavily on manual processes.
The LinkedIn content also underscores a broader industry trend toward specialized AI tools that target specific pain points in ad operations rather than broad, general-purpose AI replacements. Should Optable successfully execute on this targeted automation strategy, it could enhance its positioning with publishers seeking scalable PMP and curated deal volume without commensurate increases in headcount or operational cost.