New updates have been reported about OpenAI.
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OpenAI is moving ahead with a new advertising business inside ChatGPT, rolling out ads to free and Go-tier users in the U.S. as it looks to monetize its large consumer base while preserving a free access model. COO Brad Lightcap, speaking on the sidelines of the India AI summit, framed the ad rollout as an iterative effort where maintaining user trust and data privacy will be central, signaling that the company will adjust formats and policies based on early feedback.
Lightcap argued that, if executed well, ads could enhance rather than detract from the ChatGPT experience, but asked for several months before the market judges the product, hinting at an extended test-and-learn phase and possibly staged geographic expansion. CEO Sam Altman has publicly defended this strategy against rival criticism, positioning free, ad-supported access as key to broad AI adoption, while reports indicate OpenAI is testing premium ad economics, including a roughly $60 CPM and minimum advertiser commitments around $200,000, with early partners such as Shopify’s Shop Campaigns network and major retail and software brands, underscoring the company’s push to establish a high-value, performance-focused ad channel that could materially diversify its revenue over time.