OneForma continued to build out its position in AI data services this week, launching new initiatives that highlight both specialized biometric datasets and large-scale crowdsourced video collection. The company framed these efforts as part of a broader strategy to support more accurate, inclusive and responsible AI systems for enterprise clients.
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A key focus was “Project Humus,” a paid video data collection program targeting identical twins and closely resembling same‑gender siblings in select U.S. cities. Sessions last two to three hours, can be done onsite or remotely, and involve guided reading, conversation and everyday movements under controlled conditions.
Participants in Project Humus must be adults over 18, fluent in English, and hold valid government IDs, with both twins or siblings required to attend together. OneForma offers fixed completion-based payments, emphasizing ethical sourcing and clear compensation without ongoing commitments for contributors.
The company positions the Humus dataset as a rare biometric and facial-similarity asset aimed at improving complex recognition and matching use cases in AI. Such high-value, niche data could support premium pricing, deepen relationships with AI developers, and help differentiate OneForma in a competitive training-data market.
OneForma also promoted “Project Centaurus,” a global initiative collecting short selfie videos from Apple device users across countries including Bulgaria, Canada, Chile, Colombia, Croatia, the Czech Republic, Italy, Malaysia, Poland, Romania and the U.S. The work is fully remote, simple to complete and tied to a fixed payment upon successful submission.
Project Centaurus is designed to boost diversity and inclusiveness in AI training datasets by capturing a wide range of faces, accents and environments. By scaling this crowdsourced model internationally, OneForma aims to provide robust, multicultural datasets that appeal to enterprise clients seeking to reduce bias and improve AI performance globally.
In parallel, the company spotlighted its contributor community around International Workers’ Day, emphasizing thousands of remote workers who support AI and localization projects. This messaging underscores that contributor engagement, satisfaction and retention are central to maintaining service quality and operational scalability.
OneForma further advanced “Project Milky Way,” a long-term recruitment program for evaluators of map and geo-localization search queries. Candidates must have at least five years of local residency, strong local knowledge, fluency in local languages and a minimum 20-hour weekly availability.
Under Project Milky Way, evaluators receive paid orientation, ongoing support and fixed-rate compensation per approved asset, reflecting an asset-light, human-in-the-loop approach to geospatial data. The project is aimed at enhancing the accuracy of mapping, navigation and local search datasets that power location-based services.
Collectively, these initiatives signal a week of strategic progress for OneForma in both biometric and geospatial AI data. By expanding specialized projects and reinforcing its global contributor model, the company appears to be strengthening its competitive positioning and laying groundwork for sustained demand from enterprise AI customers.