According to a recent LinkedIn post from OneForma, the company is recruiting participants for Project Humus, a paid video data collection study focused on identical twins and same-gender biological siblings in select U.S. cities. The post indicates that the study aims to support development of AI systems that are described as more accurate, inclusive, and human-centered.
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The LinkedIn post describes a 2–3 hour recorded session, conducted either onsite or remotely, involving guided activities such as reading prompts, natural conversation, and everyday movements. Eligibility criteria reportedly include being 18 or older, fluent in English, holding valid government-issued photo ID, and residing in active U.S. recruitment locations.
From an investor perspective, the initiative suggests that OneForma is investing in differentiated, high-quality biometric and behavioral datasets that could enhance the performance and fairness of AI models. This type of specialized data asset may strengthen the company’s competitive position in AI data services, potentially supporting premium pricing, deepened relationships with enterprise clients, and future revenue growth opportunities.