According to a recent LinkedIn post from Once Upon a Farm, the company has formed an advisory board for its Public Benefit Corporation structure, drawing leaders from food systems, sustainability, public health, policy, and mission-driven business. The post lists inaugural members, including executives and advisors with experience at the Organic Trade Association, Clif Bar, REI Co-op, B Lab, U.S. government nutrition programs, and sustainability consulting.
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The post suggests this advisory board will help guide Once Upon a Farm’s mission, governance, and long-term impact as it pursues its stated goal of shaping the future of food. For investors, the move may indicate a deeper integration of ESG considerations into strategy, potentially strengthening brand positioning with health- and sustainability-focused consumers and retailers.
Advisors with backgrounds in WIC, SNAP, school meals, and food waste policy could support Once Upon a Farm’s navigation of regulatory environments and public nutrition initiatives. This may create optionality around institutional channels and partnerships, which could, over time, influence revenue diversification and access to impact-oriented capital.
Involving leaders with experience in public affairs, impact measurement, and sustainability may also help the company refine metrics around social and environmental performance. If effectively executed, this governance-focused step could enhance credibility with investors and stakeholders that prioritize public-benefit alignment alongside financial growth.