According to a recent LinkedIn post from Oh Norman!, the company is highlighting the appointment of Mike Tevolini as Chief Marketing Officer. The post notes that Tevolini previously served as Director of Growth Strategy & Performance at pet-focused company BARK and has been informally advising Oh Norman! since November 2025.
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The LinkedIn post suggests that during this advisory period, Tevolini helped drive a 152% increase in the company’s direct-to-consumer business and supported the firm in surpassing its Q1 goals in its third year of growth. For investors, this emphasis on measurable DTC gains and experienced leadership may indicate a strategic focus on scaling e-commerce revenues and strengthening competitive positioning in the pet products market.
The post also underscores a continued emphasis on building a brand around animal welfare and customer-centric values. This positioning could help differentiate Oh Norman! in a crowded pet-care landscape, potentially supporting pricing power and customer loyalty if the company sustains execution on its growth strategy under the new CMO’s direction.