Octane Expands OPE Footprint With Huntington Partnership and Ariens/Gravely Integration

New updates have been reported about Octane.

Octane has launched a new financing program with The Huntington National Bank that embeds its technology and lending capabilities into Ariens and Gravely outdoor power equipment dealerships nationwide. Under the Huntington Bank Powered by Octane program, dealers use a single Octane-built portal to run the entire sales and financing flow, with Huntington providing prime loans and Octane’s Roadrunner Financial unit covering near-prime customers.

For Octane, the partnership extends its dealer network in the outdoor power equipment segment while deepening OEM ties and diversifying funding sources across the credit spectrum. Executives highlighted that the integrated platform is designed to accelerate prequalification, credit decisions, and closing, improving dealer approval rates and operating efficiency while delivering a faster, more confident buying experience for end customers.

The co-branded dealer portal is based on Octane’s existing technology stack, offering short applications, near-instant decisions, configurable terms, and streamlined document management within a single workflow. By centralizing finance operations at the point of sale, Octane strengthens its data-driven underwriting model and increases potential loan volume from Ariens and Gravely dealers without requiring them to toggle between multiple systems.

Octane positions this initiative as part of a broader strategy to apply its digital lending platform across powersports, marine, RV, and outdoor power equipment markets and to serve more creditworthy borrowers through both bank and captive-style funding channels. AriensCo expects the program to materially improve financing efficiency and dealer competitiveness, reinforcing Octane’s value proposition as an embedded fintech partner rather than a standalone lender.

Founded in 2014, Octane now serves thousands of dealers and dozens of OEMs, and this new three-way structure with Huntington and Ariens/Gravely underscores its push toward full-spectrum, embedded retail finance. While financial terms were not disclosed, the arrangement is likely to enhance Octane’s origination growth, loan diversification, and long-term relationships with manufacturers and banks, with potential upside for fee income and servicing revenue as program adoption scales.