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Octane Expands OPE Footprint With Huntington-Backed Financing for Bad Boy Dealers

Octane Expands OPE Footprint With Huntington-Backed Financing for Bad Boy Dealers

New updates have been reported about Octane.

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Octane has deepened its presence in outdoor power equipment financing through a new three-way relationship with The Huntington National Bank and Bad Boy, giving Bad Boy dealers a single, digital platform to manage both sales and lending. Under the Huntington Bank Powered by Octane program, prime borrowers will be funded by Huntington while near-prime customers are financed through Octane’s captive lender, Roadrunner Financial, broadening Octane’s credit reach and volume potential.

The program uses the same technology stack as Octane’s dealer portal, enabling short applications, near-instant credit decisions, configurable terms, and streamlined documentation, which should improve dealer conversion and operational efficiency. Octane executives position the deal as a further commitment to the OPE segment, adding Bad Boy to a base of 50 OEM partners and more than 4,000 dealers, while Huntington cites Octane’s digital-first workflow as central to delivering speed and simplicity for its consumer base.

For Octane, the arrangement reinforces its role as the core technology and risk engine behind a full-spectrum lending model, capturing incremental yield on near-prime paper while leveraging Huntington’s balance sheet for prime exposure. The collaboration also embeds Octane more deeply into Bad Boy’s dealer channel at a time when manufacturers and retailers are prioritizing integrated, point-of-sale financing to drive throughput and customer stickiness.

Bad Boy expects the new financing option to provide greater flexibility and convenience for buyers of zero-turn mowers and other equipment, potentially boosting unit sales flowing through Octane’s platform. Founded in 2014, Octane continues to position itself as an end-to-end digital origination and servicing partner across powersports, RV, marine, and OPE, and this partnership signals ongoing expansion of that strategy as consumer finance in specialty retail shifts toward embedded, tech-enabled solutions.

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