NoTraffic Secures $90 Million Series C to Scale AI Traffic Platform Across North America

New updates have been reported about NoTraffic.

NoTraffic has raised $90 million in Series C funding led by PSG Equity, giving the AI-powered traffic management platform additional capital to scale its software-defined intersection infrastructure across North America. The company, already deployed at hundreds of agencies in more than 40 U.S. states and Canada, expects to be installed at roughly one in ten traffic agencies in the region by mid-2026, positioning it as a core operating platform for urban intersections.

The new capital will be used to accelerate rollout and expand NoTraffic’s portfolio of software-based mobility applications that address congestion, safety and operational efficiency without large hardware overhauls. By turning traditional traffic signals into cloud-connected digital assets, NoTraffic enables cities to run intersections based on dynamic, policy-driven control and to integrate more easily with connected and autonomous vehicles as transportation networks evolve.

Management and investors frame this as a structural shift from static, hardware-centric traffic systems to continuously adaptable, software-driven infrastructure. CEO and Co-Founder Tal Kreisler said the goal is to digitize the last major analog layer of urban infrastructure, allowing agencies to respond instantly to changing traffic conditions and continuously refine performance using AI, while PSG’s Ronen Nir highlighted NoTraffic’s potential to define the emerging category at scale.

Operationally, NoTraffic’s platform and its associated Mobility Store allow agencies to deploy and update traffic strategies via software, reducing project timelines and limiting disruption to existing infrastructure. The company also operates a 24/7 Operations Center that provides remote monitoring, diagnostics and over-the-air updates, effectively expanding the capacity of understaffed traffic teams and helping ensure consistent outcomes such as reduced delays, shorter pedestrian wait times and improved network reliability in fast-growing cities like Phoenix.