According to a recent LinkedIn post from N26, internal survey data suggest that 75% of women investing in stocks or ETFs on its platform in 2025 were first-time investors. The company attributes this figure to voluntary in-app responses from active female investment users in Germany who placed their first order in 2025.
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The post highlights commentary from Ausra Cesnaite, Director of Business at N26, who links this trend to growing female engagement with financial topics and long-term wealth building, even during volatile markets. For investors, this could indicate rising user activation and product stickiness among a historically underpenetrated segment, potentially supporting higher assets under management and transaction-based revenue.
The data also point to a strategic positioning of N26 around financial inclusion and empowerment, particularly for women entering capital markets. If sustained, this demographic expansion may enhance the fintech’s competitive standing in retail investing, improve monetization opportunities, and bolster its brand differentiation in the crowded European neobanking and brokerage landscape.