A LinkedIn post from Myntra highlights an outreach initiative targeting emerging brands from eastern India, with a specific focus on Kolkata. The post indicates that the company plans an event on May 15 to onboard new sellers onto its marketplace platform.
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According to the post, Myntra is offering incentives such as ₹30,000 in advertising credits and catalog support for up to 50 styles for new sellers. The message also emphasizes potential reach, citing access to over 75 million monthly active users and logistics features like M-Express and M-Now for faster deliveries.
The post suggests that Myntra aims to deepen its seller base in underpenetrated regional markets by leveraging its existing logistics network, which it says covers 98% of serviceable PIN codes. For investors, this could signal a strategy to diversify merchandise supply, increase selection density, and drive incremental gross merchandise value through regional brand onboarding.
If successful, this seller acquisition effort may enhance Myntra’s competitive positioning against other fashion-focused marketplaces by broadening its long-tail assortment. It could also support operating leverage over time as fixed logistics and technology costs are spread across a larger volume of transactions and a wider network of small and emerging brands.