According to a recent LinkedIn post from Motivity, the company plans to participate in the CalABA conference in Sacramento from March 5–7 and can be found at Booth P8. The post indicates the team aims to engage with attendees about practice needs and demonstrate its platform capabilities, including data collection, revenue cycle management, and practice management.
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The post suggests Motivity is actively marketing its solutions to behavior analysis and autism therapy providers, a core customer segment for its tools. Increased visibility at CalABA could help expand its user base among BCBAs and clinics, potentially supporting recurring software revenue and strengthening its position in the specialized behavioral health technology niche.
By focusing on operational streamlining and RCM, the LinkedIn content points to Motivity’s emphasis on addressing reimbursement and efficiency challenges faced by providers. If the company can convert conference engagement into new accounts or deeper adoption by existing clients, it may improve customer retention and pricing power in a competitive health tech market.