According to a recent LinkedIn post from Motivity, the company is promoting an upcoming webinar focused on behavior plans for classroom settings. The session, titled “Beyond the Binder: Simplifying Behavior Plans for Real Classrooms,” is scheduled for tomorrow at 1 p.m. ET and offers 1.5 General BACB CEUs for attendees.
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The post highlights that the webinar will be led by Ashleigh Lewis (Colemon), M.A.T., BCBA, and will address practical strategies to create behavior plans that teachers can realistically implement. It also emphasizes goals such as increasing student engagement and fostering positive classroom environments, which are key priorities in school-based applied behavior analysis.
From an investor perspective, the content suggests Motivity is positioning itself as an education and professional-development resource for behavior analysts and school-based practitioners. Offering CEU-eligible training can deepen engagement with BCBAs and school partners, potentially supporting customer retention and expanding the company’s reach in the autism and special-education markets.
While the post does not mention pricing, attendance figures, or direct revenue implications, recurring CEU events can function as a lead-generation and upsell channel for software or service offerings tied to behavior planning. If Motivity integrates these trainings with its core platform, the strategy could enhance product stickiness and differentiate the company within the school ABA and special-education technology segment.