A LinkedIn post from Motion highlights the release of its 2026 Creative Benchmarks Report, based on performance data from 578,750 ads across 6,016 advertisers and about $1.3 billion in ad spend. The post indicates that the analysis focuses on major direct-to-consumer periods, including holiday testing, Black Friday/Cyber Monday and the post-holiday reset.
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According to the post, the report is positioned to help advertisers understand testing volume, win rates, spend allocation and the formats and hooks that most often succeed by vertical. For investors, this suggests Motion is emphasizing data-driven insights as a differentiator in performance advertising, which could support client acquisition, deepen relationships with existing advertisers and potentially improve pricing power over time.
The post also notes that the benchmarks are intended to help teams compare their creative strategy to peers at similar spend levels, and that access to the report is currently offered for free. While the direct revenue impact of a free report may be limited, the initiative could expand Motion’s top-of-funnel reach and enhance its reputation as an analytics-focused partner in a competitive ad-tech and D.T.C. marketing ecosystem.