A LinkedIn post from Motion highlights the release of the company’s 2026 Creative Benchmarks Report, positioned as a data resource on digital ad performance. According to the post, Motion’s content team analyzed 578,750 ads from more than 6,016 advertisers, representing roughly $1.3 billion in ad spend, to map how creative performance is distributed at scale.
Claim 30% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The post suggests the report is designed to help marketing teams understand testing velocity, winner rates, spend allocation, and winning formats, hooks, and asset types by vertical. For investors, this focus on large-scale benchmarking may underscore Motion’s capabilities in performance analytics and its potential to deepen engagement with data-driven advertisers, which could support client retention and pricing power.
By tying creative strategy insights to specific spend levels, Motion appears to be targeting more sophisticated advertisers with meaningful budgets. If widely adopted, such benchmarking tools could strengthen the company’s competitive position in the marketing technology ecosystem and create opportunities for cross-selling related analytics or workflow products, though no financial metrics or growth figures are disclosed in the post.