A LinkedIn post from Motion highlights the release of its 2026 Creative Benchmarks based on an anonymized dataset of more than 550,000 ads from over 6,000 advertisers, representing roughly $1.3 billion in Facebook and Instagram spend. The analysis covers activity from September 2025 to early January 2026, spanning pre‑holiday testing, Black Friday/Cyber Monday, and the post‑holiday period.
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According to the post, the benchmark report is positioned to help marketers answer how many ads top advertisers test each week, what proportion become “winners,” which formats and hooks succeed by vertical, and how creative strategy compares at different spend levels. Motion also promotes a free benchmarks calculator that estimates hit rates, weekly creative volume ranges, and winner probabilities based on advertiser vertical and spend tier.
For investors, the post suggests Motion is deepening its role as a data‑driven creative analytics provider in the paid social ecosystem, leveraging a large spend dataset to differentiate its offering. If adopted by performance marketers seeking to optimize ad testing and allocation, such tools could support customer acquisition, retention, and pricing power, potentially strengthening Motion’s competitive position in marketing technology.