Motion Highlights New Creative Benchmarks From $1.3 Billion Ad Dataset

A LinkedIn post from Motion describes the release of “2026 Creative Benchmarks” based on an anonymized dataset of more than 550,000 ads from over 6,000 advertisers, representing about $1.3 billion in Facebook and Instagram spend. The analysis reportedly spans the 2025 pre‑holiday testing period, Black Friday/Cyber Monday, and the post‑holiday reset, aiming to show how advertisers compare by volume and performance of creative testing.

According to the post, the benchmarks seek to answer how many ads top advertisers test weekly, what share become “winners,” which formats and hooks perform best by vertical, and how creative strategies vary by spend tier. The company also promotes a free benchmarks report and a calculator that estimates hit rates, median weekly creative volume, and “top 25%” volume thresholds, while running simulations on the probability of finding winning ads.

For investors, the post suggests Motion is positioning itself as an insights provider in performance marketing, leveraging a large proprietary dataset to attract and retain customers for its creative analytics offering. If the tools drive higher engagement and perceived ROI among advertisers, this data‑driven positioning could support user growth, pricing power, and differentiation in a competitive ad‑tech and marketing analytics landscape.

The emphasis on benchmarks tailored to specific spend tiers and verticals may also indicate a focus on mid‑market and larger advertisers that manage significant budgets and value optimization tools. As competitive intensity in paid social advertising increases, Motion’s ability to convert this benchmark content into recurring platform usage and upsell opportunities could have a meaningful impact on its long‑term revenue scalability and strategic relevance within the broader digital advertising ecosystem.