Motion Highlights Data-Driven Creative Benchmarks Based on $1.3 Billion in Ad Spend

According to a recent LinkedIn post from Motion, the company is promoting its 2026 Creative Benchmarks Report based on performance data from 578,750 ads across 6,016 advertisers and roughly $1.3 billion in ad spend. The post indicates that the report analyzes ad performance distribution over key direct-to-consumer periods, including holiday testing, BFCM, and the post-holiday reset.

The LinkedIn content suggests Motion is positioning itself as a data-driven resource for performance advertising teams, emphasizing that the benchmarks derive from actual spend and results rather than surveys. For investors, this could point to an effort to deepen Motion’s value proposition to advertisers, potentially supporting customer acquisition, retention, and pricing power in the competitive ad-tech and marketing analytics landscape.

The post highlights that the report is structured to answer questions on testing velocity, winner rates, spend allocation, and the relative effectiveness of formats, hooks, and asset types by vertical and spend level. If widely adopted, such granular benchmarking could help Motion entrench itself in clients’ workflow and decision-making, which may enhance recurring usage of its platform and strengthen its competitive moat against other creative analytics providers.

By offering the report for free, Motion appears to be using a lead-generation and brand-building strategy aimed at expanding its user base and top-of-funnel engagement. While this approach implies near-term monetization comes indirectly, it may support longer-term revenue growth if the benchmarks drive adoption of Motion’s paid tools or services among performance-focused advertisers seeking to optimize creative strategy at scale.