According to a recent LinkedIn post from Motion, the company’s content team has compiled a 2026 Creative Benchmarks Report based on an analysis of 578,750 ads from 6,016 advertisers and roughly $1.3 billion in ad spend. The post suggests the report is designed to offer free benchmark data on how creative performance distributes at scale across advertisers.
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The company’s LinkedIn post highlights four main questions addressed by the benchmarks, including how many ads top advertisers test each week, how many become “winners,” and where spend is ultimately concentrated. It also refers to analysis of which formats, hooks, and asset types most often succeed by vertical, and how a brand’s creative strategy compares to peers at similar spend levels.
For investors, this type of data product may signal Motion’s focus on positioning itself as an insight-driven platform within the digital advertising ecosystem. By leveraging a large, proprietary dataset, the firm could enhance its value proposition to performance marketers, potentially supporting customer retention and pricing power if the benchmarks become embedded in clients’ creative and testing workflows.
The post further implies that Motion is emphasizing thought leadership and education to attract and engage advertisers, which could expand its sales funnel and cross-sell opportunities over time. If the 2026 Creative Benchmarks Report gains traction as a reference point for budgeting and campaign design, it may strengthen Motion’s competitive differentiation versus other ad-tech and analytics providers targeting similar performance-focused customers.