A LinkedIn post from Motion highlights active hiring for senior engineering roles as the company continues to scale its creative analytics SaaS platform. The post describes open positions for a Staff Software Engineer on the Platform Team and an AI Product Engineer, emphasizing small, autonomous teams and rapid product iteration cycles.
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According to the post, Motion reports $30 million in Series B funding raised at the end of 2024, 70 employees, and 2.5x year-over-year growth, with recognition as a 2025 “top rising startup” in Canada by LinkedIn. The hiring focus across Canada and Portugal, with remote-first operations and engineering hubs in Toronto, Montreal, and Porto, suggests an intent to deepen technical capabilities while maintaining a lean engineering organization of 16 developers.
The company’s LinkedIn post describes Motion as having created a “new category” of software that connects performance marketers and creative teams, combining creative analytics, research, and strategy. Customer references in the post include e-commerce and DTC brands such as Vuori, True Classic, The Farmer’s Dog, and HexClad, with users reportedly analyzing over $13 billion in media spend through the platform.
For investors, the expansion of engineering hiring, particularly in platform and AI product roles, may indicate ongoing investment in product robustness, data infrastructure, and AI-driven features to support creative strategy workflows. If the reported growth rate and funding scale are sustained, these talent additions could support Motion’s efforts to consolidate its position in the creative analytics segment and enhance its value proposition to performance-focused brands.
The emphasis on flat hierarchy, ownership, and rapid shipping culture, as described in the post, suggests a strategic attempt to preserve startup agility while scaling. This cultural positioning, combined with geographically distributed engineering talent, could help Motion compete for skilled engineers while keeping operating flexibility, potentially influencing long-term margins and speed of innovation in a competitive marketing technology landscape.