A LinkedIn post from Motion highlights remarks from creator Oren John at the company’s 2026 Creative Trends Prediction event, suggesting that basic “how‑to” or tip-focused content is becoming commoditized. The discussion instead emphasizes expert storytelling, often delivered by identifiable personalities, as a more effective mid‑funnel strategy for brands.
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According to the post, examples span a resale bag company using detailed narratives about fashion history, a paint brand showcasing its production process, and a clothing entrepreneur who leverages in‑depth educational content to build credibility. The post also links this shift to performance marketing, indicating that aligning organic creator content with paid ad creative aimed at the same audiences may improve campaign efficacy.
For investors, the content suggests that Motion is positioning itself around analytics and strategy for personality-led storytelling rather than simple instructional content. This focus could enhance the platform’s relevance for brands seeking higher‑impact creative, potentially supporting Motion’s value proposition in a crowded creative analytics market and helping it capture budgets tied to both organic and paid campaigns.