According to a recent LinkedIn post from Instacart, Mother’s Day emerges as the platform’s largest single gifting occasion, with internal 2025 purchase data pointing to strong demand for flowers and at-home gourmet meals. The post indicates that more than half of gift orders included flowers, and that lobster tails, filet mignon, and cheesecake all saw triple-digit percentage spikes versus typical levels.
Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The company’s LinkedIn post highlights that floral preferences varied by region, with roses more prevalent in the South and West, tulips leading in the Northeast, and orchids seeing notable gains in Florida. Hawaii was cited as having the highest share of orders marked as gifts, suggesting concentrated engagement in certain markets.
The post suggests that Mother’s Day is a major seasonal demand driver on Instacart’s marketplace, extending beyond traditional flower purchases into higher-margin grocery and specialty items. For investors, this pattern underscores the importance of holiday-driven volume spikes for basket size, category mix, and potential advertising and retail partnership revenue.
As shared in the LinkedIn content, Instacart positions these trends as a signal to brands and retailers that Mother’s Day can support targeted promotions across multiple categories. If the platform continues to leverage such data-driven insights for marketing and retail collaborations, seasonal gifting events could contribute meaningfully to monetization and competitive differentiation in online grocery and delivery.