MOSH Secures Largest Retail Deal as High-Protein Brain Bars Roll Out to 2,000 Target Stores

New updates have been reported about MOSH.

MOSH, the brain health nutrition company co-founded by Maria Shriver and Patrick Schwarzenegger, has entered more than 2,000 Target stores nationwide with its new MOSH High Protein bar, marking the biggest retail expansion in the brand’s history and a key inflection point for distribution and brand visibility. The Target-exclusive four-pack, priced from $10.99, delivers 20 grams of protein, creatine, and MOSH’s Signature Brain Blend in three flavors, with single Peanut Butter Cup bars at $3.29 available in 1,000 locations.

Launched in 2021 and positioned at the intersection of high-protein snacks and cognitive health, MOSH is using this deal to place its products alongside everyday grocery staples, significantly broadening household reach and reinforcing its strategy to mainstream brain health. The company’s formulation centers on Cognizin Citicoline and other functional ingredients like Lion’s Mane, Ashwagandha, B12, D3, Omega 3s, and Flaxseed, while every purchase contributes to the Women’s Alzheimer’s Movement at Cleveland Clinic, where MOSH has already directed more than $400,000 toward women-focused Alzheimer’s research.