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MoonPay expands cross-chain deposit infrastructure through Pump.fun integration

MoonPay expands cross-chain deposit infrastructure through Pump.fun integration

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MoonPay has integrated its MoonPay Deposits product with Pump.fun, positioning its infrastructure at the core of funding flows for one of the fastest-growing Solana-based token trading platforms. The deal allows Pump.fun users to top up their accounts with crypto from virtually any supported wallet, token, or blockchain, while MoonPay handles all swap, bridge, and routing steps in the background.

By eliminating manual cross-chain transfers and network selection, MoonPay reduces a key operational risk in retail crypto trading: transaction failures or loss of funds caused by sending the wrong asset or using the wrong network. Founder and CEO Ivan Soto-Wright framed the partnership as part of MoonPay’s strategy to enable seamless value movement across the broader crypto ecosystem, supporting Pump.fun’s next phase of user and volume growth.

The integration is fully built and operated on MoonPay’s infrastructure, from deposit detection to final asset delivery, and is embedded natively in Pump.fun’s interface, reinforcing MoonPay’s role as a white-label backbone for partners rather than a consumer-facing brand. As Pump.fun expands beyond its native tokens to support assets such as WBTC and USDC, MoonPay’s deposit rails become more strategically important in enabling a broader range of tradable assets without adding friction to user onboarding.

For MoonPay, the partnership extends its footprint in Solana-based retail trading and potentially increases transaction throughput across its network of more than 500 enterprise customers. The company, which reports more than 30 million customers across 180 countries and maintains a wide regulatory framework including U.S. money transmitter licenses, a New York BitLicense, a New York Limited Purpose Trust Charter, and MiCA authorization in the EU, can leverage this integration as a reference deployment for similar trading platforms. MoonPay notes that communications related to MoonPay Deposits are not directed at users in New York, the U.K., or the EEA, underscoring ongoing jurisdictional constraints even as it scales its global infrastructure.

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