According to a recent LinkedIn post from MoMo (M_Service), the company is emphasizing its customer-centric approach to product development. The post describes how user feedback collected via its in-app tools has driven the creation of new features, including capabilities tailored to frequent traveler pain points.
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The post highlights the launch of International QR Payments, enabling MoMo users to pay in seven countries, including Thailand, Singapore, and Malaysia, directly from a VND balance. Payments are described as using real-time exchange rates with no hidden fees, suggesting an effort to position MoMo as a more seamless cross-border payment solution for Vietnamese users.
From an investor perspective, this feature may enhance user engagement among outbound travelers and higher-spending customer segments, potentially increasing transaction volumes and fee-based revenue over time. It may also strengthen MoMo’s competitive position versus local and regional e-wallets that lack similar cross-border QR interoperability.
The focus on data-driven product development and rapid conversion of customer feedback into live features could indicate organizational agility and a strong product pipeline. If sustained, this approach may support higher customer retention, differentiate MoMo’s platform in Vietnam’s crowded fintech space, and improve its ability to capture incremental share in regional payments flows.