According to a recent LinkedIn post from Mollie, the company is promoting a new guide focused on improving ecommerce conversion rates, with particular emphasis on the checkout stage. The post suggests the guide is based on a survey of 10,000 European consumers and outlines reasons for cart abandonment, checkout best practices, and examples from leading European brands.
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From an investor perspective, this content points to Mollie’s continued push to position itself as a value-added partner for merchants rather than a pure payments utility. By helping clients reduce cart abandonment and “secure the revenue they’ve already earned,” Mollie may strengthen retention, increase transaction volumes per merchant, and enhance pricing power, which could support revenue growth and competitive differentiation in the European payments and ecommerce infrastructure market.