A LinkedIn post from Mews highlights training guidance aimed at helping hotel clients reduce reliance on online travel agencies by converting OTA-sourced guests into direct relationships. The post describes using SMS-based check-in nudges to capture guests’ email addresses, which is presented as a way to avoid repeated commission payments on returning stays.
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The post promotes the Mews Training Club as a recurring program for “high-performance hoteliers,” positioning it as a vehicle for incremental optimization of the Mews platform. For investors, this emphasis on education and direct-booking strategies suggests Mews is seeking to deepen customer engagement, drive higher ROI for hotel clients, and potentially improve retention and upsell opportunities within its customer base.
By encouraging hoteliers to leverage Mews features that may reduce third-party distribution costs, the post implies a value proposition aligned with margin protection in a competitive hospitality technology market. If such training successfully increases adoption of Mews tools and workflows, it could strengthen the company’s competitive position versus other property-management and guest-journey platforms and support long-term revenue growth.
The inclusion of calls to follow Mews on additional social channels, such as Instagram and TikTok, indicates an effort to broaden brand reach and engage a wider community of hospitality professionals. Expanded digital engagement could enhance lead generation and support a scalable go-to-market strategy, which may be relevant for assessing marketing efficiency and growth potential.