Mews Highlights Training Initiative to Shift Hotel Bookings Toward Direct Channels

According to a recent LinkedIn post from Mews, the company is promoting a training concept that encourages hotel clients to convert online travel agency bookings into direct guest relationships. The post highlights that one SMS-based check-in message can help hoteliers capture guests’ email addresses, reducing ongoing reliance on commission-based OTA channels.

The post suggests that this approach is being taught through the Mews Training Club, where “high-performance hoteliers” are learning to extract incremental value from the Mews platform. For investors, a stronger value proposition around higher-margin direct bookings could support customer retention, upsell opportunities for training or advanced features, and differentiation versus rival property-management systems.

As shared in the LinkedIn content, Mews is also directing users to its Instagram and TikTok channels, indicating a push to build a broader digital audience among hospitality operators. If this engagement strategy succeeds, it may enhance Mews’ brand awareness, lower customer acquisition costs over time, and reinforce its positioning as a revenue-optimization partner rather than a purely operational software vendor.