According to a recent LinkedIn post from Mews, the company is spotlighting training content that focuses on improving guest data quality within its hospitality platform. The post emphasizes that while only a guest’s last name is required, adding email, language, and nationality can enhance personalization, reduce duplicate profiles, and strengthen reporting.
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The post suggests an ongoing emphasis on user education through the Mews Training Club, which appears aimed at helping hotel clients extract more operational value from the software. For investors, this focus on training and best practices may support higher customer satisfaction and retention, deeper feature adoption, and incremental data-driven monetization opportunities in the competitive hospitality tech market.
By directing followers to additional social channels such as Instagram and TikTok, the company also seems to be broadening its engagement strategy with front-line hotel staff and users. If effective, this approach could reinforce Mews’ ecosystem around its platform, potentially improving brand stickiness and creating a modest barrier to switching for existing customers.