According to a recent LinkedIn post from Mews, the company is highlighting its digital key functionality as part of its Mews Training Club content for hoteliers. The feature is described as allowing guests to unlock rooms directly from their phones via Apple and Google Wallet, removing the need for app downloads or front-desk waits and aiming to streamline the arrival experience.
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The post suggests that Mews is positioning its technology around frictionless guest journeys and operational efficiency, which may support higher adoption among tech-forward hotels seeking to reduce check-in bottlenecks. By promoting an educational social series and cross-linking to Instagram and TikTok, the company also appears to be investing in community-building and top-of-funnel marketing, which could, over time, bolster brand awareness and contribute to customer acquisition in a competitive hospitality software market.