According to a recent LinkedIn post from Mews, the company is promoting its Mews Training Club series, which offers weekly tips to help users maximize the value of its hospitality platform. The highlighted video segment focuses on reducing paperwork at check-in through the use of Mews digital signatures, enabling guests to complete check-in online or via tablets at reception.
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The post suggests an emphasis on digitizing front-desk workflows to streamline the guest journey and potentially reduce manual labor and administrative errors for hotel customers. For investors, this focus on product education and digital process optimization may support higher customer engagement, stronger product stickiness, and potential upsell opportunities within Mews’ existing client base.
By encouraging users to follow additional content channels on Instagram and TikTok, Mews appears to be expanding its educational and marketing reach to a broader, digitally active audience. This strategy could enhance brand visibility in the competitive hospitality technology market and may contribute to customer acquisition and retention over time, though the direct financial impact is not quantified in the post.