According to a recent LinkedIn post from Mews, the company is emphasizing the value of richer guest profile data within its hospitality management platform. The post highlights that capturing details such as email, language and nationality, beyond a basic last name, can improve personalization and reporting while reducing duplicate profiles.
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The post also references the Mews Training Club, which appears to provide recurring, practical tips to hoteliers seeking to optimize use of the system. For investors, this focus on training and data quality suggests an effort to deepen customer engagement, increase product stickiness and potentially enhance upsell opportunities tied to analytics and marketing capabilities.
By encouraging hoteliers to leverage more granular guest data, Mews may be positioning its platform as a tool for driving higher-value, data-driven operations in hotels. This could support pricing power and customer retention, while helping the company differentiate in a competitive property-management and hospitality technology market.