According to a recent LinkedIn post from MeWe, the social platform is running a month-long engagement campaign in February centered on the theme of sharing the love. The post highlights a Lunar New Year initiative that encourages users to share their zodiac sign on their MeWe profiles using the hashtag #sharethelove and tag friends to participate.
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The campaign includes weekly prizes and a surprise gift at the end of the month, which the post suggests may reward higher levels of user sharing and interaction. For investors, this points to a strategic focus on boosting user engagement, social graph density, and time spent on the platform, metrics that can be important precursors to improved advertising or subscription monetization.
By tying the activity to the Lunar New Year and zodiac content, MeWe appears to be targeting culturally relevant, shareable themes that can support viral growth dynamics. If successful, such community-driven campaigns could help MeWe strengthen its competitive position versus larger social networks by deepening user loyalty and differentiating its community experience.
The emphasis on contests and user-generated content also indicates an effort to stimulate organic growth rather than relying solely on paid acquisition. While the post does not disclose any financial or user metrics, sustained increases in active engagement from initiatives like this could eventually support higher valuations or improved revenue potential if translated into scalable monetization models.