According to a recent LinkedIn post from MeWe, the company is promoting a February engagement campaign centered on Lunar New Year and zodiac-themed user participation. The post describes weekly prize offerings and encourages users to update their MeWe profiles with their zodiac sign and use the hashtag #sharethelove.
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The post suggests MeWe is focused on deepening user engagement and community activity through gamified, themed promotions. For investors, this type of campaign may indicate efforts to boost daily active users, session frequency, and platform stickiness, which can be important drivers of long-term monetization potential.
The emphasis on user-generated content and viral mechanics, such as tagging friends and increasing chances of winning through sharing, points to an attempt to spur organic growth. If effective, such campaigns could support lower customer acquisition costs and improve the platform’s competitive position among social networks focused on privacy and community-building.
The reference to surprise gifts and weekly prizes implies a modest marketing spend aimed at increasing visibility of the MeWe brand and reinforcing community-centric positioning. While the post does not provide metrics or financial details, recurring engagement initiatives of this nature may be an indicator of ongoing investment in user growth and retention strategies.