According to a recent LinkedIn post from MeWe, the social platform is running a February engagement campaign centered on the Lunar New Year and zodiac signs, including weekly prizes and a month-end giveaway. Users are encouraged to share their zodiac on their MeWe profiles, use the hashtag #sharethelove, and tag friends, with participation apparently increasing chances of receiving a surprise gift.
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The post suggests MeWe is prioritizing community-building and user-generated content to deepen engagement and virality during a thematically relevant holiday period. For investors, sustained increases in active participation and network effects could support user retention, enhance monetization opportunities over time, and strengthen the platform’s competitive positioning in the social media landscape, though no specific financial metrics or growth targets are referenced.