According to a recent LinkedIn post from MeWe, the company is positioning its new Embedded Digital Wallets, built on the Soshi blockchain, as a shift from traditional engagement metrics toward direct value transfer. The post suggests MeWe aims to move its reported base of more than 21 million users into what it describes as a “Social Economy,” emphasizing creator monetization over advertiser-centric models.
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The LinkedIn post highlights several claimed benefits for creators, including “invisible Web3” onboarding without added user complexity and a focus on smaller but more engaged communities rather than large follower counts. It also indicates that MeWe intends to pre-seed accounts with tokens, framing the initiative as a move from vanity Likes to token-based value, which could encourage higher user activity and retention if adoption materializes.
From an investor perspective, the push toward integrated digital wallets and direct payments may open new revenue streams via transaction fees, premium features, or future financial services layered on top of the Soshi infrastructure. If the company succeeds in converting a meaningful share of its user base into active wallet users, MeWe could strengthen its unit economics and differentiate itself from legacy ad-driven social platforms.
The emphasis on Web3 functionality, however, introduces execution and regulatory risks, including compliance around digital assets, custodial responsibilities, and potential volatility in user sentiment toward crypto-related products. The framing of “humanity over algorithms” also implies a strategic bet that users and creators will prefer value-based interactions over algorithmic amplification, a thesis that will need to be validated by measurable engagement and monetization metrics over time.