According to a recent LinkedIn post from MeWe, the company is introducing embedded digital wallets across its platform, integrated with the Soshi blockchain for more direct value exchange. The post frames this move as a shift away from traditional engagement metrics such as likes toward a “Proof of Value” model centered on monetary transfers between users.
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The company’s LinkedIn post highlights that more than 21 million existing users could be onboarded to this wallet infrastructure without the typical Web3 user‑experience friction. It suggests that creators, including small niche communities, may benefit from direct monetization without reliance on advertisers or very large follower counts.
As presented in the post, this product direction positions MeWe within the emerging “social economy” and creator‑economy trends that emphasize ownership, data control, and user‑to‑user payments. If adoption of the wallets and tokens gains traction, MeWe could unlock new revenue streams tied to transaction activity and premium financial features, potentially diversifying away from ad‑driven models common in legacy social networks.
The post also implies a strategic bet that value transfers can serve as a more reliable indicator of real human engagement than likes, which could differentiate MeWe’s platform in a competitive social‑media market. However, the long‑term financial impact will depend on user willingness to transact, regulatory considerations around blockchain‑based tokens, and MeWe’s ability to scale this model against larger incumbents and other Web3‑native social platforms.