According to a recent LinkedIn post from Medsender, the company is promoting a free webinar on April 29 focused on referral conversion rates for specialty medical practices using ModMed. The post notes that many practices do not track how many referred patients actually convert to scheduled appointments, suggesting this represents overlooked revenue.
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The LinkedIn post highlights that Piedmont Plastic Surgery & Dermatology will share a case study on measuring and improving these conversion metrics. For investors, this educational effort may indicate Medsender’s strategy to position its referral management tools as a revenue-optimization solution for specialty practices, potentially supporting customer acquisition and deeper integration within the ModMed ecosystem.