According to a recent LinkedIn post from Medsender, the company is promoting a free webinar on April 29 that focuses on referral conversion rates at specialty medical practices using ModMed. The post highlights that many practices reportedly do not track how many referred patients ultimately schedule appointments, potentially missing significant revenue.
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The webinar is described as featuring a case study from Piedmont Plastic Surgery & Dermatology, with practice representative Anabell Brown outlining steps taken to measure and improve referral conversions. For investors, this emphasis on quantifying and capturing lost referral revenue suggests Medsender is positioning its solutions as tools for practice growth and operational efficiency, which could support adoption among specialty practices and strengthen its standing within the healthcare IT and practice management ecosystem.