According to a recent LinkedIn post from Marshmallow, EnquiryLabs has completed a technical integration with the Marshmallow Car Finance lender platform. The post suggests this connection allows brokers, dealers, dealer groups and car supermarkets to submit car finance proposals to Marshmallow directly from within the EnquiryLabs system.
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The LinkedIn post highlights that Marshmallow’s car finance product targets “new-to-UK” customers, a segment it suggests is underserved by mainstream lenders. By leveraging EnquiryLabs’ SaaS CRM, which uses automation, AI and integrated lender workflows, Marshmallow appears positioned to access a broader distribution network across the U.K. automotive finance market.
Statements in the post from Marshmallow’s Car Finance General Manager and EnquiryLabs’ co-founder emphasize a focus on speed, seamless integration and reducing friction in the finance journey. For investors, this integration could support higher application volumes, improved broker engagement and potentially better risk selection in a niche customer segment, which may enhance Marshmallow’s growth prospects if execution and credit performance are managed effectively.
The post also underscores EnquiryLabs’ role as a technology intermediary connecting brokers, dealers and lenders on a single platform. This alignment may deepen Marshmallow’s presence within digital-first automotive finance workflows, potentially strengthening its competitive position against traditional lenders while testing the scalability of its new-to-UK underwriting model.