Marshmallow Expands Car Finance Distribution Through EnquiryLabs Integration

According to a recent LinkedIn post from Marshmallow, the company’s car finance offering is now integrated into EnquiryLabs’ automotive finance platform. The post indicates that brokers, dealers, dealer groups and car supermarkets can submit Marshmallow car finance proposals directly from within EnquiryLabs.

The LinkedIn post highlights that Marshmallow’s car finance product targets “new-to-UK” customers, a segment described as underserved by mainstream lenders. This focus suggests an attempt to capture niche but potentially growing demand linked to immigration and workforce mobility in the U.K.

According to the post, EnquiryLabs positions itself as a SaaS CRM and operating system for automotive finance, using automation, AI and connected lender integrations to streamline workflows. Embedding Marshmallow into this ecosystem could lower distribution friction and increase application volume without equivalent growth in direct sales costs.

Statements in the post from Marshmallow’s Car Finance General Manager and EnquiryLabs’ co-founder emphasize the strategic nature of the partnership and the intention to scale access across the U.K. automotive finance market. For investors, broader distribution through an established intermediary platform may support faster loan book growth, improved data capture on a specialist customer segment and potential strengthening of Marshmallow’s position in motor finance fintech.

The post also notes that the integration is already live and that partners can sign up via an online link, implying immediate commercial availability. If adoption by brokers and dealers is strong, this integration could contribute to higher origination volumes, diversification of Marshmallow’s revenue mix and enhanced competitive differentiation versus traditional lenders focused on prime domestic borrowers.