According to a recent LinkedIn post from Manychat, the company is spotlighting a joint session with email platform Kit that focuses on helping creators connect social media engagement with owned email audiences. The post suggests the session will cover how to link Instagram direct message automation with Kit to capture emails, trigger welcome flows, and build behavior-based sales funnels.
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The LinkedIn content also indicates an emphasis on re-engaging non-buyers and personalizing email journeys, with examples of creators reportedly generating significant revenue through these techniques. For investors, this focus underscores Manychat’s strategic positioning as an automation layer that helps creators reduce reliance on social algorithms, potentially strengthening product stickiness, expanding use cases, and supporting revenue growth in the broader creator and marketing automation ecosystem.