Lyric – Weekly Recap

Lyric featured prominently this week as it expanded its flagship deployment with The Coca-Cola Company and promoted an upcoming March 26 webinar showcasing that collaboration. The company highlighted how Coca-Cola’s North America Operating Unit is using Lyric Studio to modernize order management and unify decisions across inventory allocation, order updates, and truckload optimization.

Lyric’s content emphasized tangible benefits such as reducing time from data preparation to modeling and reporting, and replacing manual weekly Excel exports with automated reporting. The Coca-Cola case study also underscores a champion-led adoption strategy and a roadmap that extends beyond traditional optimization into broader enterprise analytics and network decision-making.

Coca-Cola is reportedly using Lyric Studio for rolling 24‑month supply plans and long-term network optimization across a wide portfolio that includes Powerade, Gold Peak, McDonald’s bag‑in‑box, and Topo Chico. Executives at Coca-Cola describe Lyric Studio as a versatile tool that contributes to building a “supply chain analytics powerhouse,” reinforcing Lyric’s positioning in complex, enterprise-scale environments.

Lyric is also promoting Empower Chicago 2026, a conference aimed at more than 300 supply chain leaders and focused on “composable decision infrastructure.” The event will feature customer-led sessions, hands-on training, and executive engagement, supporting ecosystem development and deeper customer relationships.

Across these initiatives, Lyric underscored its “math-first,” model-driven approach, in which a single optimization engine can be adapted for tariffs, capacity planning, and labor scheduling by altering data models rather than deploying separate tools. Collectively, the week’s developments point to growing traction with marquee customers, a strengthening value proposition in supply chain decision intelligence, and potentially improved long-term growth prospects as adoption scales.