According to a recent LinkedIn post from SiMaai, the company highlights that only about 15% of Norwegian businesses are currently using AI in daily operations, leaving an estimated 85% still reliant on manual processes. The post emphasizes repetitive activities such as copying data between systems, responding to recurring customer inquiries, and creating reports without automation.
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The post suggests that this low adoption is not driven by reluctance but by AI still feeling abstract and associated with other industries or larger enterprises. For investors, this framing points to a sizable untapped addressable market for automation and AI solutions in Norway, which could support demand for vendors positioned to simplify and operationalize AI for smaller and mid-sized firms.
As shared in the post, SiMaai underscores a widening gap between companies that automate and those that do not, implying potential competitive divergence in efficiency and cost structure over time. If SiMaai’s offerings directly target these manual workflows, the narrative could indicate room for recurring revenue models around process automation and customer-service augmentation.
The message also reframes AI adoption as a way to eliminate tedious work rather than replace employees, which may help reduce organizational resistance and support smoother deployment cycles. For the broader industry, this perspective may reinforce a consultative, productivity-focused go‑to‑market approach, potentially improving sales conversion and retention for AI solution providers in similar markets.