Looma Raises $13 Million to Accelerate National In-Store Retail Media Expansion with Kroger Rollout

New updates have been reported about Looma (PC:LOOMA)

Looma has secured $10 million in Series B equity financing led by Staley Capital, plus a $3 million credit facility from Silicon Valley Bank, bringing total funding to $30 million and positioning the company for accelerated national expansion of its in-store retail media network. The new capital will support Looma’s rapid rollout, including a major deployment across wine and spirits departments in nearly 600 Kroger stores, following a multi-year pilot in 50 locations that delivered category sales growth, better end-cap execution, and a 98% customer satisfaction rating. Since 2023, Looma has scaled its footprint from 800 to more than 7,000 in-store screens across 1,100 retail locations, now reaching approximately 27 million shoppers per month through partners such as Kroger, BJ’s Wholesale Club, H-E-B, Harris Teeter, Lowes Foods, and Schnucks.

Looma’s network, which places product-focused screens adjacent to merchandise and supplements them with atmospheric displays in high-traffic areas, is designed to deliver storytelling, education, and personalized recommendations at the point of decision, driving both shopper engagement and measurable performance for brands. Advertisers including General Mills, P&G, Coca-Cola, Anheuser-Busch, and Diageo are reported to achieve roughly 4x full-funnel incremental return on ad spend, with gains in awareness, discovery, conversion, and loyalty, and featured alcohol brands in the Kroger pilot seeing 2–4x iROAS and strong new customer acquisition. Founder and CEO Cole Johnson framed this capital raise as a pivotal moment after a decade of platform development, while Staley Capital operating advisor Herb Kleinberger, who will join Looma’s board, highlighted a structural opportunity: in 2024, over 86% of grocery sales remained in-store, yet in-store retail media captured less than 1% of total retail media ad spend, suggesting substantial runway for Looma to shape the next phase of retail media growth.