Looma Expands In-Store Personalization Partnership with BJ’s Wholesale Club

Looma has shared an update. The company highlighted a Progressive Grocer feature on its expanded partnership with BJ’s Wholesale Club, under which BJ’s members will now receive personalized wine and cocktail recommendations directly at the shelf through Looma’s in-aisle interactive programs. This builds on Looma’s existing digital end-cap displays that support product discovery and education in-store.

For investors, the expansion with BJ’s signals deeper commercial traction with a major wholesale retailer, which could support Looma’s recurring revenue potential if the programs are deployed across more stores or categories. The move also reinforces Looma’s positioning in the retail media and in-store personalization space, where data-driven, at-shelf engagement is increasingly valued by brands and retailers seeking to influence purchasing decisions. Successful performance metrics—such as higher conversion rates, increased basket size, or improved category sales—could strengthen Looma’s case for additional rollouts with BJ’s and other chains, enhancing growth prospects and competitive positioning within retail technology and shopper experience solutions. However, specific financial terms, deployment scale, and performance data were not disclosed, limiting visibility into the near-term revenue impact.