According to a recent LinkedIn post from Loft, the company’s 2026 Loft/Portas Convention was featured on Brazilian broadcaster BAND, highlighting ongoing transformation in the real estate sector driven by technology, professional qualification and artificial intelligence. The post notes comments from Loft’s vice president of marketing, who points out that roughly half of real estate transactions in Brazil reportedly still occur outside traditional brokerages, suggesting sizable room for structural modernization.
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The company’s LinkedIn post highlights Loft’s investment in industry education through Loft Educa, described as a platform offering introductory to advanced training content for real estate professionals. The post also cites Loft’s founder and CEO emphasizing the urgency of accelerating modernization to maintain competitiveness, framing the convention as a forum on how to prepare the market for changes already underway, which may position Loft to benefit from and shape digital adoption in Brazil’s real estate ecosystem.