Lingokids Emerges as Discovery Engine for Kids’ IP, Deepening Ties With Entertainment Brands

New updates have been reported about Lingokids.

Lingokids is positioning its platform as a key discovery channel for children’s entertainment IP, with new survey data indicating the app significantly influences how young users find and engage with characters. In a survey of 1,000 families across 40 countries, 84% of children recalled seeing familiar characters on Lingokids and 59% subsequently asked to watch shows or movies featuring those characters.

The same survey shows that 14% of kids discovered external characters for the first time through Lingokids, rising to 17% for children under age three, highlighting the platform’s potential value to content owners seeking early brand exposure. Founder and CEO Cristóbal Viedma emphasized that Lingokids operates as an “interactive home” for partner brands, arguing that active play with IP can forge deeper fan relationships than passive viewing alone.

With more than 63% of screen time for children eight and under now spent on interactive apps or websites, Lingokids’ engagement-led model is aligned with Gen Alpha’s expectations and strengthens its pitch to licensors. The company reports 20 million monthly child users and over 500 million plays of games tied to well-known partner characters in the past year, underscoring its scale and repeat engagement.

Survey feedback from parents suggests that this discovery function is perceived positively, with 70% saying Lingokids is a good place for their children to find new characters, and many citing the interactive format as a differentiator from traditional video-only services. This parental acceptance is strategically important for Lingokids’ business model, as it supports recurring usage and enhances the platform’s attractiveness for entertainment brands seeking safe, ad-free distribution channels.

Executives at Lingokids are signaling continued expansion of its IP slate, with more recognized characters slated for release on the platform in 2026, which should further strengthen licensing and partnership opportunities. Global VP of Brand Maud Cariddi highlighted that Gen Alpha is “game-first, interactive-first,” positioning Lingokids as a conversion funnel where character discovery, engagement, and off-platform viewership mutually reinforce each other, potentially driving higher value for both Lingokids and its IP partners.